I have just read and viewed a video on your website from "Big Tobacco" It was mainly directed at our own Belief system which we have deep inside of us which have given us strong reasons why we chose to smoke. I can recall when all the bans came on about smoking in designated areas, where I felt utterly despised almost to a criminal status, this was one of my reasons to continue to smoke, I thought that everyone should choose what they want to do with their life, and not listen to the status quo. A bit of a rebel really. It was by accident that I came across a video during my first few months of quitting, which totally transformed my way of thinking. This was a Video by NASIA DAVOS, called:- "How to be a happy non smoker" presented by TEDxUniversityofPiraeus. Similar to the one on your website. It made me look at my belief system for many things which I had to unravel before I could understand just why I wasn't able to sustain my quit for longer periods. This false belief system, is perhaps the most crucial to my way of thinking. I wonder if there is another video out there which delves into your belief system of loosing weight, which is what I am now attempting, (once again) after 7plus months of quitting.