^^^ I agree that the physical and mental process of actually making that pledge daily, even if it's just silently to yourself, is what sets up the motivation to stay smoke free for that day with many folks. Of course it doesn't mean anything if a person doesn't follow though on it but it's like making a promise to someone else about something. Those don't mean anything either if they aren't kept but speaking the words to start off with defines what kind of a person you are based on the end results and I think most folk want to be seen as decent people who are true to their word. Making the pledge daily certainly doesn't hurt anyone but the person making it if it isn't followed up on.