I agree Richard.  They have been advertising the Jule here and I notice it is as if they are implying you would be quitting by changing over to the Jule.  Just a different way of sucking you in.

agreed and because it is odorless kids can use em and no one would even smell it

Yeah well so was the marlboro man in his day and died of lung cancer ..????

Big  tobacco is  definitely switching to E cigarettes they have been in the process of doing that for at least a year that I’m aware of. I read somewhere one of the companies was going to quit selling cigarettes all together and just sell e cigs. Of course they want you to think it’s cause they care about the consumers health, but it all about the money.